Attendees gather at the Facebook f8 conference on April 30, 2014 in San Francisco, California. Facebook CEO Mark Zuckerberg kicked off the annual one-day F8 developers conference. Justin Sullivan/Getty Images/AFP
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Facebook introduced new features on Wednesday that let users limit how much personal information they share with third-party mobile apps, a move meant to quell privacy concerns as the social network seeks to become a top entry port to the Internet.Chief Executive Mark Zuckerberg said at Facebook's developer conference in San Francisco on Wednesday that a new version of Facebook's log-in tool, called "log in anonymously," would let users control what information they allow third-party apps to see. He told developers the tool would let users feel more comfortable about logging into apps using Facebook.Facebook began testing a mobile ad network with a limited number of advertisers and mobile app publishers in January.The new mobile ad system, dubbed the Facebook Audience Network, will leverage Facebook's more than 1 million advertisers and its own ability to target users based on their traits.
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