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Modern patterns of food production and distribution are largely to blame.Food consumption around the world is becoming less healthy and sustainable, owing to aggressive marketing and the year-round supply of previously seasonal or faraway crops.The dominance of multinational agribusiness companies -- "Big Food" -- rivals that of big tech firms in the digital economy, and policymakers seem happy to encourage the widespread belief that only industrial agriculture can feed the world and meet increasing demand.The challenge is to make food production more sustainable, and to adopt safer and healthier diets. It may seem futile even to attempt this, because consumers around the world are so accustomed to the cheaper foods produced by global agribusinesses. The industrial farms and multinational agribusinesses based in the Global North do not account for most of the world's food production, 70 percent of which comes from millions of small farmers, especially in the developing world.The world does not need a new technological revolution in agriculture to produce food in a sustainable and profitable way.
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