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In a near-stagnant market, Schleich's global revenues rose 9 percent in 2017 to a record 156 million euros ($194 million), driven by robust demand for its Horse Club range.While licensed toys account for over 25 percent of global toy sales, in Germany that share stands at only 19-20 percent.Playmobil sales shot up 11 percent to 679 million euros, and although the Bavarian giant does not release a breakdown of revenues, spokesman Bjoern Seeger said licensed toys brought "new momentum" to the brand.After years of growth, Lego revealed at the fair that consumer sales in Germany slumped by 2.6 percent in 2017 – in part because of "disappointing" sales in the "Star Wars" range.Seeger said licensed toys and the upcoming Playmobil Movie allowed for "new ways of storytelling" that would bring greater attention to the brand as it seeks to expand in the United States and China.
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