With 2.2 billion users, Facebook still has a big lead over Snapchat, with 191 million users at the end of March.
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Seventeen-year-old Manon has a Facebook account, but to connect with her friends she turns to other social networks like Instagram or Snapchat.Manon maintains her Facebook account to be able to stay in touch with the large number of users on the huge social network and as a "gateway" to log into other apps.As Facebook has grown into a network of over 2 billion people globally, it has lost its luster for younger users who made up a core base. While Facebook has become one of the world's most valuable and powerful companies, it's no longer seen as a cool destination for teens, who are turning to Snapchat and Instagram, which is owned by Facebook.According to a Pew Research Center survey this year, 51 percent of U.S. teens aged 13 to 17 use Facebook, compared with 72 percent for Instagram and 69 percent who are on Snapchat. The landscape has shifted since a 2014-2015 Pew survey, which found Facebook leading other social networks with 71 percent of the teen segment. Facebook is also moving to challenge YouTube, and potentially other services like Netflix, with original video on its own platform and on Instagram, which now has 1 billion users.
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